in 2008 website Marketing Chit chat stated that 40% of all gamers were women and that number was predicted to double this year.
While watching Spike TV, we noticed that there were no less than 6 ads for Halo Reach in the span of an hour. How many of these ads aired on femme-centric networks like WE, Lifetime and Oxygen?None.
With that and the recession in mind, can game companies afford to not advertise to the larger population of gamers? Ones who obviously don’t ALL play The Sims, that is?
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Game Developers Conference 2012 show organizers have revealed major new Japanese-helmed talks giving postmortems of Super Mario 3D Land and Resident Evil Revelations, also detailing the other translated talks for the event.